That means that keyword research is a must, and learning what it is and how to perform it can put your brand that much closer to a more cohesive and comprehensive marketing strategy.Īlmost everything starts with a Google search these days, and performing this keyword research can help you go from ranking on page 12 to page one - because seriously, when was the last time you made it past page two of the search results?īut before we dive into how you can conduct this research and the amazing benefits it has for your business, it’s important to first understand what this market research is. Through surveys, public data collection, social listening and other techniques, you can collect a vast array of numbers and figures that can better help you understand your competitive landscape and your target audience.Īnd in much the same vein, search engine keyword research is a powerful tool for not only understanding your audience but understanding how your audience is engaging with your content and where they are first interacting with it.Ħ1 percent of marketers name improving SEO as their main inbound marketing goal. You can draw many a conclusion from the information collected through consumer and competitor research. You need information about your competition to understand what they’re doing right, what they’re doing wrong and how you can learn from their actions to better perform yourself. You need information about your customers to better understand what they want and how they want it. And when it comes to stepping up your business game, information is vital to the decision-making process. You can do a lot with knowledge and information. It can provide insights we never knew before and illuminate avenues of thought we never thought possible. It can transform the way we think, act and operate. Knowledge is power - you learned this in your high school English class after a long semester on dystopian literature. When it comes to staying ahead of the competition, there are a lot of factors to consider, a lot of tactics you can perform and a lot of techniques you can utilize to stay fresh, modern and on top of the curve. But there is none more underappreciated than consumer, competitor and search engine keyword research.
How you gather, manage and use information will determine whether you win or lose.” – Bill Gates
“The most meaningful way to differentiate your company from your competitors, the best way to put distance between you and the crowd is to do an outstanding job with information.
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